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Author Koenigsberg, Oded, 1964- author.

Title New threats to the subscription model / Oded Koenigsberg. [O'Reilly electronic resources]

Edition [First edition].
Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3194288~S1
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Description 1 online resource (6 pages)
Note "Reprint 64311."
Bibliography Includes bibliographical references.
Summary Proponents of the subscription model argue that it offers customers a better user experience and a lower barrier to access, while providers gain predictability and ease of communication with customers. But the risks of supply chain disruption and inflation are calling into question vendors' ability to fulfill their service commitments to customers - and retain them - over the long term.
Subject Direct selling.
Direct marketing.
Electronic commerce.
Vente directe.
Marketing direct.
Commerce électronique.
Direct marketing
Direct selling
Electronic commerce
Standard No. 53863MIT64311
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