LEADER 00000cam  22003374i 4500 
001    sky277994360 
003    SKY 
005    20160307154736.0 
008    150515s2015    njua     b    001 0 eng d 
015    GBB5C0040|2bnb 
020    9781119002253 (pbk.) 
020    1119002257 (pbk.) 
040    BTCTA|beng|erda|cBTCTA|dBDX|dNDD|dYDXCP|dW6C|dSKYRV
       |dUtOrBLW 
082 04 658/.4038/Knaf 
092    001.4226|bKNA 
100 1  Knaflic, Cole Nussbaumer,|eauthor. 
245 10 Storytelling with data :|ba data visualization guide for 
       business professionals /|cCole Nussbaumer Knaflic. 
250    PB. 
264  1 Hoboken, New Jersey :|bJohn Wiley & Sons Inc,|c2015. 
300    xiii, 267 pages :|billustrations (some color) ;|c24 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
500    Includes index. 
505 0  The importance of context -- Choosing an effective visual 
       -- Clutter is your enemy! -- Focus your audience's 
       attention -- Think like a designer -- Dissecting model 
       visuals -- Lessons in storytelling -- Pulling it all 
       together -- Case studies -- Final thoughts 
520    Don't simply show your data--tell a story with it! 
       "Storytelling with Data" teaches you the fundamentals of 
       data visualization and how to communicate effectively with
       data. You'll discover the power of storytelling and the 
       way to make data a pivotal point in your story. The 
       lessons in this illuminative text are grounded in theory, 
       but made accessible through numerous real-world examples--
       ready for immediate application to your next graph or 
       presentation.  Storytelling is not an inherent skill, 
       especially when it comes to data visualization, and the 
       tools at our disposal don't make it any easier. This book 
       demonstrates how to go beyond conventional tools to reach 
       the root of your data, and how to use your data to create 
       an engaging, informative, compelling story. Specifically, 
       you'll learn how to: Understand the importance of context 
       and audience Determine the appropriate type of graph for 
       your situation Recognize and eliminate the clutter 
       clouding your information Direct your audience's attention
       to the most important parts of your data Think like a 
       designer and utilize concepts of design in data 
       visualization Leverage the power of storytelling to help 
       your message resonate with your audience  Together, the 
       lessons in this book will help you turn your data into 
       high impact visual stories that stick with your audience. 
       Rid your world of ineffective graphs, one exploding 3D pie
       chart at a time. There is a story in your data--
       "Storytelling with Data" will give you the skills and 
       power to tell it!  
650  0 Information visualization. 
650  0 Business communication. 
650  0 Computer graphics.