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Author Klaff, Oren.

Title Pitch anything : an innovative method for presenting, persuading, and winning the deal / Oren Klaff.

Publication Info. New York : McGraw-Hill, [2011]
©2011
Location Call No. Status
 95th Street Adult Nonfiction  658.452 KLA    DUE 04-19-24
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Description vii, 225 pages : illustrations ; 24 cm
Note Includes index.
Contents The method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
Subject Sales presentations.
Business presentations.
Persuasion (Psychology)
Business communication.
ISBN 9780071752855 (alk. paper)
0071752854 (alk. paper)
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