| Description |
xvii, 221 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Contents |
Introduction : cottage food freedom -- What's cooking?. Navigating your state's cottage food law ; What's cooking? ; Ideas in the oven : identify your business goals -- Selling your story : marketing. Product development : design, name, logo and packaging ; Getting the price right ; Moving your product to market ; Promotion : persuading customers with advertising and public relations ; People, partnerships and purpose ; Proving the market and getting a plan -- Organizing, planning and managing the business. Ready, set, go: organize your kitchen ; Make it legal : establish your business in 7 easy steps ; Day-to-day financial management -- Scaling up. Scaling up ; Multiple markets and money matters -- Epilogue : icing on the cake. |
| Summary |
Provides entrepreneurs with advice on all aspects of launching a home-based food business, covering product development and testing, marketing, structuring a business, managing regulations, and planning for the future. -- Publisher's description. |
| Subject |
Home-based businesses -- Management.
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Food industry and trade -- Management.
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Food industry and trade -- Marketing.
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New business enterprises -- Management.
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Home-based businesses -- Marketing.
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| Added Author |
Ivanko, John D. (John Duane), 1966- author.
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| ISBN |
9780865717862 (paperback) |
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0865717869 (paperback) |
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