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Author Kivirist, Lisa, author.

Title Homemade for sale : how to set up and market a food business from your home kitchen / Lisa Kivirist & John D. Ivanko.

Publication Info. Island Gabriola, BC, Canada : New Society Publishers, [2015].
Location Call No. Status
 95th Street Adult Nonfiction  664.00681 KIV    AVAILABLE
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Description xvii, 221 pages : illustrations ; 23 cm
Note Includes index.
Contents Introduction : cottage food freedom -- What's cooking?. Navigating your state's cottage food law ; What's cooking? ; Ideas in the oven : identify your business goals -- Selling your story : marketing. Product development : design, name, logo and packaging ; Getting the price right ; Moving your product to market ; Promotion : persuading customers with advertising and public relations ; People, partnerships and purpose ; Proving the market and getting a plan -- Organizing, planning and managing the business. Ready, set, go: organize your kitchen ; Make it legal : establish your business in 7 easy steps ; Day-to-day financial management -- Scaling up. Scaling up ; Multiple markets and money matters -- Epilogue : icing on the cake.
Summary Provides entrepreneurs with advice on all aspects of launching a home-based food business, covering product development and testing, marketing, structuring a business, managing regulations, and planning for the future. -- Publisher's description.
Subject Home-based businesses -- Management.
Food industry and trade -- Management.
Food industry and trade -- Marketing.
New business enterprises -- Management.
Home-based businesses -- Marketing.
Added Author Ivanko, John D. (John Duane), 1966- author.
ISBN 9780865717862 (paperback)
0865717869 (paperback)
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