LEADER 00000cam 2200361 i 4500 001 sky274079001 003 SKY 005 20150610115707.0 008 141020s2015 bcca er 001 0 eng d 016 20149064225 020 9780865717862|q(paperback) 020 0865717869|q(paperback) 040 NLC|beng|erda|cNLC|dBTCTA|dBDX|dOCLCO|dCLE|dJTE|dSKYRV |dUtOrBLW 082 04 664.0068/1|223 092 664.00681|bKIV 100 1 Kivirist, Lisa,|eauthor. 245 10 Homemade for sale :|bhow to set up and market a food business from your home kitchen /|cLisa Kivirist & John D. Ivanko. 264 1 Island Gabriola, BC, Canada :|bNew Society Publishers, |c[2015]. 300 xvii, 221 pages :|billustrations ;|c23 cm 336 text|btxt|2rdacontent. 337 unmediated|bn|2rdamedia. 338 volume|bnc|2rdacarrier. 500 Includes index. 505 0 Introduction : cottage food freedom -- What's cooking?. Navigating your state's cottage food law ; What's cooking? ; Ideas in the oven : identify your business goals -- Selling your story : marketing. Product development : design, name, logo and packaging ; Getting the price right ; Moving your product to market ; Promotion : persuading customers with advertising and public relations ; People, partnerships and purpose ; Proving the market and getting a plan -- Organizing, planning and managing the business. Ready, set, go: organize your kitchen ; Make it legal : establish your business in 7 easy steps ; Day-to-day financial management -- Scaling up. Scaling up ; Multiple markets and money matters -- Epilogue : icing on the cake. 520 Provides entrepreneurs with advice on all aspects of launching a home-based food business, covering product development and testing, marketing, structuring a business, managing regulations, and planning for the future. -- Publisher's description. 650 0 Home-based businesses|xManagement. 650 0 Food industry and trade|xManagement. 650 0 Food industry and trade|xMarketing. 650 0 New business enterprises|xManagement. 650 0 Home-based businesses|xMarketing. 700 1 Ivanko, John D.|q(John Duane),|d1966-|eauthor.
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