LEADER 00000cam a2200649Ia 4500 001 804835723 003 OCoLC 005 20240129213017.0 006 m o d 007 cr unu|||||||| 008 120806s2011 nyua ob 001 0 eng d 019 913393619|a1302280671 020 9780133053005 020 0133053008 020 0132858304 020 9780132858304 020 9780984442553 020 0984442553 029 1 AU@|b000050013294 029 1 DEBBG|bBV040900800 029 1 DEBSZ|b378278185 029 1 DEBSZ|b381368319 029 1 GBVCP|b785441271 029 1 AU@|b000067110017 035 (OCoLC)804835723|z(OCoLC)913393619|z(OCoLC)1302280671 037 CL0500000158|bSafari Books Online 040 UMI|beng|epn|cUMI|dCOO|dOCLCQ|dDEBSZ|dVKC|dOCLCQ|dCNCGM |dOCLCQ|dCEF|dWYU|dRDF|dLVT|dOCLCO|dOCLCQ|dOCLCO|dOCLCL 049 INap 082 04 005.72 082 04 005.72|qOCoLC 099 eBook O’Reilly for Public Libraries 100 1 Kissane, Erin. 245 14 The elements of content strategy /|cErin Kissane. |h[O'Reilly electronic resource] 260 New York :|bA Book Apart,|c©2011. 300 1 online resource (81 pages) :|billustrations. 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 490 1 A Book Apart : brief books for people who make websites ; |vno. 3 504 Includes bibliographical references and index. 505 0 Basic principles -- The craft of content strategy -- Tools and techniques -- In conclusion -- Bonus track: How do I get in? 520 Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover. 590 O'Reilly|bO'Reilly Online Learning: Academic/Public Library Edition 650 0 Web site development. 650 0 Web sites|xDesign. 650 6 Sites Web|xDéveloppement. 650 6 Sites Web|xConception. 650 7 Web site development|2fast 650 7 Web sites|xDesign|2fast 650 7 Electrical & Computer Engineering.|2hilcc 650 7 Engineering & Applied Sciences.|2hilcc 650 7 Telecommunications.|2hilcc 776 08 |iPrint version:|aKissane, Erin.|tElements of content strategy.|dNew York, New York : Book Apart, 2011 |z9780132858304 830 0 Book Apart (Series) ;|vno. 3. 856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https:// learning.oreilly.com/library/view/~/9780133053005/?ar |zAvailable on O'Reilly for Public Libraries 938 Internet Archive|bINAR|nelementsofconten0000kiss 994 92|bJFN