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Author Kimes, Sheryl, author.

Title How Customers View Self-service Technologies [O'Reilly electronic resource] / Kimes, Sheryl.

Edition 1st edition
Publication Info. MIT Sloan Management Review, 2015.
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Description 1 online resource (2 pages)
text file
6.50
Summary Consumers are not running away from self-service options — just poorly implemented ones. Managers often underestimate customer’s need for employee interaction during a self-service experience, as well as customer desires for convenience and for transaction speed. “These three areas have a tremendous impact on the implementation of a self-service technology,” write the authors, “and might explain why some self-service applications have received a lukewarm reception.”
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2015.
System Details Mode of access: World Wide Web.
Genre Electronic books.
Added Author Collier, Joel, author.
Safari, an O’Reilly Media Company.
ISBN 53863MIT57118
Standard No. 53863MIT57118
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