| Description |
1 online resource (208 pages) : illustrations |
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data file rda |
| Summary |
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. |
| Contents |
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| Language |
English. |
| Subject |
Logos (Symbols) -- Design.
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Industrial design coordination.
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Design -- Coordination. |
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Industrial design coordination |
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Logos (Symbols) -- Design |
| Added Author |
Kim, Yang, 1968-
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Wozniak, Curt.
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| Added Title |
100 principles for designing logos and building brands |
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One hundred principles for designing logos and building brands |
| Other Form: |
Print version: Budelmann, Kevin. Brand identity essentials. Beverly, Mass. : Rockport Publishers, ©2010 9781592535781 (DLC) 2010018826 (OCoLC)316018182 |
| ISBN |
9781610580687 (electronic bk.) |
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1610580680 (electronic bk.) |
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(pbk.) |
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(pbk.) |
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