LEADER 00000cam  2200361 i 4500 
001    sky274079001 
003    SKY 
005    20150610115707.0 
008    141020s2015    bcca   er     001 0 eng d 
016    20149064225 
020    9780865717862|q(paperback) 
020    0865717869|q(paperback) 
040    NLC|beng|erda|cNLC|dBTCTA|dBDX|dOCLCO|dCLE|dJTE|dSKYRV
       |dUtOrBLW 
082 04 664.0068/1|223 
092    664.00681|bKIV 
100 1  Kivirist, Lisa,|eauthor. 
245 10 Homemade for sale :|bhow to set up and market a food 
       business from your home kitchen /|cLisa Kivirist & John D.
       Ivanko. 
264  1 Island Gabriola, BC, Canada :|bNew Society Publishers,
       |c[2015]. 
300    xvii, 221 pages :|billustrations ;|c23 cm 
336    text|btxt|2rdacontent. 
337    unmediated|bn|2rdamedia. 
338    volume|bnc|2rdacarrier. 
500    Includes index. 
505 0  Introduction : cottage food freedom -- What's cooking?. 
       Navigating your state's cottage food law ; What's cooking?
       ; Ideas in the oven : identify your business goals -- 
       Selling your story : marketing. Product development : 
       design, name, logo and packaging ; Getting the price right
       ; Moving your product to market ; Promotion : persuading 
       customers with advertising and public relations ; People, 
       partnerships and purpose ; Proving the market and getting 
       a plan -- Organizing, planning and managing the business. 
       Ready, set, go: organize your kitchen ; Make it legal : 
       establish your business in 7 easy steps ; Day-to-day 
       financial management -- Scaling up. Scaling up ; Multiple 
       markets and money matters -- Epilogue : icing on the cake.
520    Provides entrepreneurs with advice on all aspects of 
       launching a home-based food business, covering product 
       development and testing, marketing, structuring a business,
       managing regulations, and planning for the future. -- 
       Publisher's description. 
650  0 Home-based businesses|xManagement. 
650  0 Food industry and trade|xManagement. 
650  0 Food industry and trade|xMarketing. 
650  0 New business enterprises|xManagement. 
650  0 Home-based businesses|xMarketing. 
700 1  Ivanko, John D.|q(John Duane),|d1966-|eauthor.