| Description |
1 online resource (1 volume) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Strategy : set your course for success -- Story : connect with the people who matter most -- Strength : boost your efforts by extending your reach -- Simplicity : keep the plan and process straightforward -- Speed : accelerate and move forward. |
| Summary |
What does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a "lot." In today's competitive marketplace, size doesn't matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and speed. Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue -- fast! Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. She'll show you how to: -Remove blocks and challenges holding your business back -Uncover overlooked business and marketing opportunities -Turn ideas into action by creating a customized marketing plan. |
| Language |
English. |
| Subject |
Marketing.
|
|
Internet marketing.
|
|
Branding (Marketing)
|
|
Customer relations.
|
|
Marketing. |
|
Marketing sur Internet. |
|
Stratégie de marque. |
|
marketing. |
|
branding. |
|
Branding (Marketing) |
|
Customer relations |
|
Internet marketing |
|
Marketing |
| Indexed Term |
BUSINESS & ECONOMICS / General |
|
Economics |
| Added Title |
Five ways to amp up your marketing and accelerate business |
| Other Form: |
Print version: Keyes, Whitney. Propel. Pompton Plains, NJ : Career Press, ©2012 9781601632333 (DLC) 2012016829 (OCoLC)785077240 |
| ISBN |
1601635788 |
|
9781601635785 (electronic bk.) |
|
More Resources