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Author Kenny, Peter, 1935- author.

Title Better business decisions from data : statistical analysis for professional success / Peter Kenny. [O'Reilly electronic resource]

Publication Info. Berkeley, CA : Apress, 2014.
New York, NY : Distributed to the Book trade worldwide by Springer
©2014
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Description 1 online resource (xiii, 246 pages) : illustrations
text file
PDF
Series Expert's voice in data analysis
Expert's voice in data analysis.
Summary This book discusses what statistics are really saying or not saying. It shows how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences. This book lays a foundation for understanding the importance and value of big data and shows how mined data can aid business opportunity. Topics covered include: how data is collected, sampled, and best interpreted, to obtain information, with known reliability, for the basis of decision making; the basics of probability, sampling, reliability, regression, distribution and other statistical techniques essential for decision making in all aspects of business; how statistics can help assess the probability of a successful outcome; how to make effective forecasts based on the data at hand; why certainty is illusive and statistical results can be misleading; how to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals; how to commission a statistical analysis and what it can--and can't--do. This book is a guide for managers and professionals in business and industry; for students of disciplines that require some knowledge of statistics, economics, finance, political science, physics, biology, and more; and for general readers who simply wish to have a more informed view of statistics.
Bibliography Includes bibliographical references and index.
Contents Introduction; Part I:Uncertainties; Chapter 1: The Scarcity of Certainty; Chapter 2: Sources of Uncertainty; Statistical Data; Processing the Data; Chapter 3: Probability; Probability Defined; Combining Probabilities; Conditional Probability; Part II:Data; Chapter 4: Sampling; Problems with Sampling; Repeated Measurements; Simple Random Sampling; Systematic Sampling; Stratified Random Sampling; Cluster Sampling; Quota Sampling; Sequential Sampling; Databases; Resampling Methods; Data Sequences; Chapter 5: The Raw Data; Descriptive or Numerical; Format of Numbers; Rounding.
PercentagesSimple Index Numbers; Part III:SamplesThe; Chapter 6: Descriptive Data; Diagrammatic Representation; Proportion; Chapter 7: Numerical Data; Diagrammatic Representation; Normally Distributed Data; Distribution Type; Averages; Spread of Data; Grouped Data; Pooling and Weighting; Estimated Population Properties; Confidence Intervals; Part IV:Comparisons; Chapter 8: Levels of Significance; Chapter 9: General Procedure for Comparisons; Chapter 10: Comparisons with Numerical Data; Single Value; Mean of a Sample; Difference between Variances; Difference between Means; Means of Paired Data.
Multiple SamplesChapter 11: Comparisons with Descriptive Data; Single Proportion; Difference between Proportions; Ranks; Ranks of Paired Data; Duplicate Ranks; Chapter 12: Types of Error; Part V:Relationships; Chapter 13: Cause and Effect; Chapter 14: Relationships with Numerical Data; Linear Relationships; Nonlinear Relationships; Irregular Relationships; Chapter 15: Relationships with Descriptive Data; Nominal Data; Ordinal Data; Chapter 16: Multivariate Data; Multiple Regression; Analysis of Variance; Latin and Graeco-Latin Squares; Multidimensional Contingency Tables.
Multivariate Analysis of VarianceConjoint Analysis; Proximity Maps; Structural Equation Modeling; Association: Some Further Methods; Part VI:Forecasts; Chapter 17: Extrapolation; Chapter 18: Forecasting from Known Distributions; Uniform Distribution; Normal Distribution; Binomial Distribution; Poisson Distribution; Exponential Distribution; Geometric Distribution; Weibull Distribution; Chapter 19: Time Series; Regression; Autocorrelation; Exponential Smoothing; Chapter 20: Control Charts; Sampling by Variable; Sampling by Attribute; Chapter 21: Reliability; Basic Principles; Reliability Data.
DistributionsPractical Complications; Part VII:Big Data; Chapter 22: Data Mining; The Growth of Data; Data Warehouses; Future Developments; Chapter 23: Predictive Analytics; Simple Rules; Decision Trees; Association; Clustering; Neural Networks; Ensembles; Chapter 24: Getting Involved with Big Data; Applications; The Big Players; The Smaller Options; Chapter 25: Concerns with Big Data; Security; Privacy; Skills Shortage; A New Concept; Chapter 26: References and Further Reading; References; Further Reading; Index; Preface; About the Author; Acknowledgments.
Language English.
Subject Decision making -- Statistical methods.
Prise de décision -- Méthodes statistiques.
Decision making -- Statistical methods
Other Form: Print version: Kenny, Peter, 1935- Better business decisions from data 9781484201848 (OCoLC)883394703
ISBN 9781484201848 (electronic bk.)
1484201841 (electronic bk.)
Standard No. 10.1007/978-1-4842-0184-8 doi
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