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LEADER 00000cam a2200661Ma 4500
001 647911280
003 OCoLC
005 20240129213017.0
006 m o d
007 cr cn|||||||||
008 091030s2010 maua o 001 0 eng d
010 |z 2009042442
019 712988368|a796020292|a958848055|a1058349517|a1097091868
|a1162113551
020 0240813022
020 9780240813028
020 1136023852
020 9781136023859
020 1136023860
020 9781136023866
020 1282542176
020 9781282542174
020 9786612542176
020 6612542179
020 0240813030
020 9780240813035
029 1 CHNEW|b000616450
029 1 DEBSZ|b370597397
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049 INap
082 04 659.13/6
082 04 659.13/6|222
099 eBook O’Reilly for Public Libraries
100 1 Kelsen, Keith.
245 10 Unleashing the power of digital signage :|bcontent
strategies for the 5th screen /|cKeith Kelsen.|h[O'Reilly
electronic resource]
260 Burlington, MA, USA :|bFocal Press,|c2010.
300 1 online resource (xx, 243 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
505 0 The New Medium: The Fifth Screen and the Power of Content;
Methodology and Process; Research and Content Relevance;
Feeding the Monster; Process for Creating Great Content ;
Specifications for Content; Content and Measurement;
Interactivity-Bringing the Viewer into the Picture;
Creation of Cross-Platform Media; Where will the content
lead us?; Glossary of Terms.
520 Implement a successful content strategy that optimizes the
return-on-message performance of your digital signage
program. Learn the message attributes for each of the
three core network types (Point of Wait, Point of Sale,
and Point of Transit), how to measure the program's
effectiveness and strike a balance that uses messages
effectively alongside the other advertising campaign
elements. Through the included interviews, gain access to
the wisdom of more than 45 experts, each of whom has
deployed and operated successful digital signage networks.
The companion website, www.5thscreen.info, features real-
world implementations and video blog programming that
includes interviews with industry notables. You'll learn
how to: create a strategic communications blueprint and
style guide for your network keep content flowing
automatically-and therefore remaining relevant use data on
viewers and traffic to build a programming schedule
legally acquire and repurpose content more accurately
predict where the future of content will lead Foreword by
Joe Pine and Jim Gilmore authors of "The Experience
Economy" and "Authenticity" Develop a strategy and
methodology for creating cross platform content including
mobile. Employ a return on message control that measures 7
key index factors to optimize digital signage results.
Leverage existing traditional assets, TV PC, print and
mobile to create powerful content for digital signage. Use
real-world creative content deployments featured on the
companion Web site to inform your own work.
546 English.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Digital signage.
650 0 Advertising|xAudio-visual equipment.
650 0 Signs and signboards.
650 6 Affichage numérique (Communication)
650 6 Équipement audiovisuel|xPublicité.
650 7 Advertising|xAudio-visual equipment|2fast
650 7 Digital signage|2fast
650 7 Signs and signboards|2fast
776 08 |iPrint version:|aKelsen, Keith.|tUnleashing the power of
digital signage.|dBurlington, MA, USA : Focal Press, 2010
|w(DLC) 2009042442
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780240813028/?ar
|zAvailable on O'Reilly for Public Libraries
938 ebrary|bEBRY|nebr10378974
994 92|bJFN