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Author Zheng, Fang, 1963- author.

Title How effective is location-targeted mobile advertising? / Zheng Fang, Xueming Luo, Megan E. Keith. [O'Reilly electronic resource]

Publication Info. Cambridge, MA : MIT, 2015.
To Access:
Available on O'Reilly for Public Libraries
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3170887~S1
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Description 1 online resource (1 volume)
Summary Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.
Subject Advertising.
Cell phone advertising.
Publicité sur mobile.
Advertising
Cell phone advertising
Added Author Luo, Xueming, author.
Keith, Megan E., author.
Massachusetts Institute of Technology.
In: MIT Sloan Management Review. Vol. 56, no. 2, Winter 2015.
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