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Author Avery, Jill, author.

Title The Upside to Large Competitors / Avery, Jill. [O'Reilly electronic resource]

Edition 1st edition.
Publication Info. MIT Sloan Management Review, 2014.
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Description 1 online resource (2 pages)
text file
Summary New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Subject Industrial management.
Gestion d'entreprise.
Industrial management
Added Author Keinan, Anat, author.
Paharia, Neeru, author.
Safari, an O'Reilly Media Company.
ISBN (MIT56118)
Standard No. 53863MIT56118
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