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Author Avery, Jill, author.

Title The Upside to Large Competitors / Avery, Jill. [O'Reilly electronic resource]

Edition 1st edition.
Publication Info. MIT Sloan Management Review, 2014.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3184619~S1
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Description 1 online resource (2 pages)
text file
6.50
Summary New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Subject Industrial management.
Gestion d'entreprise.
Industrial management
Added Author Keinan, Anat, author.
Paharia, Neeru, author.
Safari, an O'Reilly Media Company.
ISBN (MIT56118)
Standard No. 53863MIT56118
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