| Description |
1 online resource (xvii, 164 pages) : illustrations (some color) |
| Series |
Expert's voice in content management |
|
Expert's voice in content management.
|
| Note |
"A field guide for system and implementation requirements." |
| Summary |
Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is forthose who are planning a digital asset management system or interested inbecoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text thenwalks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with asolid base in the common concerns, both legal and technical, in launching acomplex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailedresource for the vocabulary and procedures associated with digital assetmanagement. It can even serve as a field guide for system and implementation requirements you may need to consider. This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves inthe bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool, the DAM. |
| Bibliography |
Includes bibliographical references (pages 165-167) and index. |
| Contents |
Machine generated contents note: ch. 1 Introduction to DAM -- Twenty-Five Years Ago, Email Was New -- This Book Is an Introduction Itself -- What a DAM Is and Isn't -- DAMs Have Stages of Maturity -- Conclusion -- ch. 2 When It's Time for a DAM: Identifying a Need -- Why Do We Need a DAM? -- Brand Management and Rights Management -- Information Silos -- What Do You Want to Do with a DAM? -- Do We Need a Consultant? -- Needs Assessment for Your DAM -- Archiving Versus Asset Management -- Costs: Time = Money -- How Is a DAM Different from a CMS? -- Costs: Bad User Experience -- Building Your Argument for DAM -- Conclusion -- ch. 3 Choosing the Right DAM Solution -- Why There Is No One Best DAM -- Types of DAMs -- Commercially Available DAMs -- Open Source DAMs -- Home-Brew DAMs -- DAM Support Determines the DAM Software -- In-House Support -- SaS Agreements -- Case Study: A Photographer Needs VPN Access to a Secure DAM -- Problem -- Solution with In-House Support. |
|
Note continued: Solution with a SaaS -- Solution with In-House Support and a SaaS -- Solutions Summary -- Conclusions -- ch. 4 Where Your DAM Lives -- Servers, Hosting, and Storage -- Types of DAM Server Environments -- Hosting Defined -- Cloud vs. Traditional Hosting and Storage -- Storage -- Addressing Common Storage and Hosting Concerns -- Conclusions -- ch. 5 Staffing for a DAM -- Finding Successful Digital Asset Managers -- What Do Digital Asset Managers Do? -- How Are Digital Asset Managers Paid? -- Who Earned the Most? -- Who Earned the Least? -- Gender and Digital Asset Management -- Racial and Class Diversity -- Educational Background -- Who Manages the Digital Asset Managers? -- Main Roles in Daily Work -- Director or Vice President -- Digital Asset Manager -- Digital Asset Management Specialist -- Where to Find Great Contractors -- Conclusions -- ch. 6 Assets to Manage -- You Can't Drink the Ocean -- Asset Types -- Item Type: Image -- Item Type: Document. |
|
Note continued: Item Type: Video -- Item Type: Audio -- Item Type: Web Code -- How Complex Multimedia Files Are Handled Within Item Types -- Deciding How to Manage Assets and Expectations -- Starting a DAM with Existing Content -- Starting a DAM with Workflows -- Static Versus Living Assets -- Versioning -- Expiration Utilities and Visible Watermarks -- Bringing It All Together -- ch. 7 Creating and Accessing Assets -- Making DAM Usable -- Identifying M Users -- Creating Access Control Lists -- Uploading Assets -- Arranging and Describing Assets -- User System Requirements: XMP and XML -- User Access Methods -- Finding Specific Assets -- Access for Brand Management -- Providing Reference Services -- Training for DAM Users -- Conclusions -- ch. 8 Finding Assets -- Basic Metadata and Search Strategies -- Types of Searches -- Metadata Types: XMP vs. XML -- Faceted Search -- Metadata Modeling Standards -- Building a Metadata Dictionary. |
|
Note continued: Keywording and Keyword Dictionaries (Also Known as Tag Libraries) -- Conclusions -- ch. 9 Describing and Searching Mass Sets -- Taking in All the Assets -- Capturing Metadata from Creation Sources -- Building Tunnels to Agencies and Other Systems -- Capturing Metadata from Secondary Sources -- Managing Expectations in Mass Asset Ingest -- Case Study: The Importance of the Immediate Event -- Problem -- Solution 1 Get Ahead of the Problem -- Solution 2 Shortcut the Metadata (for Now) -- Solution 3 Create a Holding Pen -- Solutions Summary -- Detailed Searching and Granularity -- Programming a Helpful Search Interface -- Weighting Search Results -- Conclusion -- ch. 10 Big Data and Bigger Control Issues -- Content Audit and Determining Metrics -- Determining Metrics and ROI -- Asset Metrics -- Download Values of Photographs -- Download Values of Graphics, Illustrations, and Other Digital Artwork -- Download Values of Documents. |
|
Note continued: Download Values of Audio and Video -- Download Values of Web Code -- Why Are the Asset Valuations So High When Compared to the NARA Chart? -- User Metrics -- List of Suggested User Metrics -- System Metrics -- User Interface Metrics -- Auditing and Big Data -- The Emerging Field of Metadata Metrics -- The Asset Metric That Solves Big Problems for Brand Management -- Determining Return on Investment (ROI) -- Conclusion -- ch. 11 Building Successful Workflows -- What Makes a DAM Workflow Successful? -- Visibility of Workflow Movement Is Key to Workflow Success -- Workflow Implementation Tools End Information Silos -- Sample Workflow: Photo Ingest, Selection, Retouching, and Approval -- Conclusions -- ch. 12 Moving Assets into a New System -- Digital Preservation and Content Migration Strategies -- Digital Preservation -- Migration -- Digitization for Preservation -- Case Study: Three Migrations and a Metadata Model -- Problem. |
|
Note continued: Solution 1 Content Migration from a Previous DAM -- Solution 2 Content Migration from the Legacy Scanning Project -- Solution 3 Content Migration from a Legacy Flat-File System -- Solutions Summary -- Conclusions -- ch. 13 Brand and Rights Management -- Two Sides of the Same Licensed Coin -- Rentism as an Economic Model -- A Quick-and-Dirty Guide to Rights Management -- Managing Rights Associated with Stock Photography -- Resources for More Information on Copyright -- A Quick and Dirty Guide to Brand Management -- Conclusions -- ch. 14 DAM Is the Future of Work -- Systems Will Mature at the Pace That Management Sets -- Identify Needs and Meet Them -- Find Your Best Balance in Security and Storage Issues -- Economic Concerns, Rights Management, and Lawyers -- The Future of DAMs -- The Micro Future of DAM -- The Macro Future of DAM -- Conclusion -- ch. 15 Glossary of Terms -- ch. 16 Bibliography. |
| Language |
English. |
| Subject |
Digital media -- Management.
|
|
Management information systems.
|
|
Metadata -- Management.
|
|
Broadcast data systems -- Management.
|
|
Médias numériques -- Gestion. |
|
Systèmes d'information de gestion. |
|
Métadonnées -- Gestion. |
|
Systèmes de surveillance de la diffusion des chansons -- Gestion. |
|
Management information systems |
| Indexed Term |
computerwetenschappen |
|
computer sciences |
|
gegevensverwerking |
|
data processing |
|
computertechnieken |
|
computer techniques |
|
publiceren |
|
publishing |
|
Information and Communication Technology (General) |
|
Informatie- en communicatietechnologie (algemeen) |
| Other Form: |
Print version: Digital asset management. Berkeley, CA : Apress, 2014 1430263768 (OCoLC)865494306 |
| ISBN |
9781430263777 (electronic bk.) |
|
1430263776 (electronic bk.) |
|
(pbk.) |
|
(pbk.) |
| Standard No. |
10.1007/978-1-4302-6377-7 doi |
|
More Resources