| Description |
1 online resource (299 pages) : illustrations |
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text file rda |
| Contents |
Going it alone -- The go-getter -- A perfect fit -- Life of the party -- Gold rush days -- A sunshine state -- "There's gold for me in '53" -- To the stars -- Victory behind us, success before us -- A revolt from within -- The Tupperware ladies -- Best wishes -- Sunshine Cinderella -- Storm front -- The breaking point -- Pictures of despair -- Moving on. |
| Summary |
"Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families--and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared--until now."--Provided by publisher. |
| Note |
Originally published in 2008 by University Press of Florida as: Tupperware, unsealed : Brownie Wise, Earl Tupper, and the home party pioneers. |
| Summary |
Retells the story of the charismatic Tupperware executive, Brownie Wise, who popularized the Tupperware Party that drove the company's sales to soaring heights and was fired under mysterious circumstances at the height of her success. |
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"Soon to be a major motion picture starring Sandra Bullock, the incredible story of Brownie Wise, the Southern single mother who built, and lost, a Tupperware home-party empire"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references (page 289) and index. |
| System Details |
Requires Boundless App. |
| Subject |
Wise, Brownie.
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Tupper, Earl Silas.
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Tupper, Earl Silas. |
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Wise, Brownie. |
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Tupperware Corporation -- History.
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Tupperware Home Parties -- History.
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Tupperware Corporation. |
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Tupperware Home Parties. |
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Home parties (Marketing) -- United States -- History.
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Plastic container industry -- United States -- History.
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Plastic tableware -- United States -- History.
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Home parties (Marketing) |
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Plastic container industry. |
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Plastic tableware. |
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United States. |
| Genre |
Biographies.
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Electronic books. |
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History.
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Biographies.
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| Other Form: |
Electronic reproduction of (manifestation): Kealing, Bob. Life of the party New York : Crown Archetype, [2016] 9781101903650 (DLC) 2015048495 (OCoLC)929048536 |
| ISBN |
9781101903667 : $65.00 |
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110190366X : $65.00 |
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