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Author Kates, Andrea, author.

Title Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge [O'Reilly electronic resource] / Kates, Andrea.

Edition 1st edition
Publication Info. McGraw-Hill, 2011.
QR Code
Description 1 online resource (304 pages)
text file
25.50
Summary Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next , Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2012.
System Details Mode of access: World Wide Web.
Subject Creative ability in business.
Creative thinking.
Technological innovations.
New products.
Genre Electronic books.
Added Author Safari, an O’Reilly Media Company.
ISBN 9780071778541
9780071778527
9780071778541
Standard No. 0071778543
9780071778527
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