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Author Kates, Andrea.

Title Find your next : using the business genome approach to find your company's next competitive edge / Andrea Kates. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, ©2012.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3158410~S1
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Description 1 online resource
Note Title from title screen.
Bibliography Includes bibliographical references and index.
Contents The business genome : the key to next -- A new outlook for business -- Find your next process -- Products and service innovation -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability -- Case studies.
Subject Diffusion of innovations.
New products.
Strategic alliances (Business)
Strategic planning.
Diffusion of Innovation
Innovations -- Diffusion.
Alliances stratégiques (Affaires)
Planification stratégique.
Diffusion of innovations
New products
Strategic alliances (Business)
Strategic planning
Commerce.
Business & Economics.
Marketing & Sales.
Other Form: Print version: Kates, Andrea. Find your next. New York : McGraw-Hill, ©2012 9780071778527 (DLC) 2011033639 (OCoLC)721903108
ISBN 9780071778541 (electronic bk.)
0071778543 (electronic bk.)
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