LEADER 00000cam a2200457 i 4500 
001    908852537 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    150513s2015    mau     ob    000 0 eng d 
029 1  AU@|b000066230051 
035    (OCoLC)908852537 
037    CL0500000586|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dOCLCF|dAU@|dCEF|dVT2|dOCLCO|dOCLCQ
       |dOCLCO 
049    INap 
082 04 658.8342 
082 04 658.8342|223 
099    eBook O'Reilly for Public Libraries 
100 1  Matzler, Kurt,|eauthor. 
245 10 Adapting to the sharing economy /|cKurt Matzler, Viktoria 
       Veider, Wolfgang Kathan.|h[O'Reilly electronic resource] 
264  1 Cambridge, MA :|bMIT,|c2015. 
300    1 online resource (1 volume) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references. 
520    How do consumers access, buy and use their favorite 
       products and services? While individuals traditionally 
       have seen ownership as the most desirable way, increasing 
       numbers of consumers are paying to temporarily access or 
       share products and services rather than buy or own them. 
       This so-called "sharing economy" is growing rapidly, 
       although estimates for the current size of the nascent 
       market vary substantially. Well-known examples of 
       successful startups built on collaborative consumption 
       systems include Airbnb Incorporated Growth in sharing 
       systems has been particularly fueled by the Internet with 
       its rise of social media systems, which facilitate 
       connections between peers eager to share their 
       possessions. The central conceit of collaborative 
       consumption is simple: obtain value from untapped 
       potential residing in goods that are not entirely 
       exploited by their owners. The sharing economy might 
       represent a serious threat to established industries. 
       However, the authors' research suggests six ways in which 
       companies can respond: (1) by selling use of a product 
       rather than ownership, (2) by supporting customers in 
       their desire to resell goods, (3) by exploiting unused 
       resources and capacities, (4) by providing repair and 
       maintenance services, (5) by using collaborative 
       consumption to target new customers, and (6) by developing
       entirely new business models enabled by collaborative 
       consumption 
588 0  Online resource; title from cover page (Safari, viewed May
       5, 2015). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Consumer behavior. 
650  0 Sharing. 
650  6 Consommateurs|xComportement. 
650  6 Partage. 
650  7 Consumer behavior|2fast 
650  7 Sharing|2fast 
700 1  Veider, Viktoria,|eauthor. 
700 1  Kathan, Wolfgang,|eauthor. 
710 2  Massachusetts Institute of Technology. 
773 0  |tMIT Sloan management review.|gVol. 56, no. 2, Winter 
       2015 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/53863MIT56218/?ar
       |zAvailable on O'Reilly for Public Libraries 
994    92|bJFN