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Author Katcher, Bruce Leslie, 1953-

Title An insider's guide to building a successful consulting practice / Bruce L. Katcher with Adam Snyder.

Publication Info. New York : AMACOM, [2010]
Location Call No. Status
 95th Street Adult Nonfiction  001 KAT    AVAILABLE
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Description xii, 6, 253 pages ; 23 cm
Bibliography Includes bibliographical references and index.
Contents Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.
Subject Business consultants.
Consulting firms -- Management.
New business enterprises -- Management.
Success in business.
Added Author Snyder, Adam.
ISBN 9780814414361
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