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LEADER 00000cam  2200373 a 4500 
001    ocn430736612 
003    OCoLC 
005    20141231180630.0 
008    090813t20102010nyu      b    001 0 eng   
010    2009033306 
020    9780814414361 
020    0814414362 
035    (OCoLC)430736612 
040    DLC|cDLC|dYDX|dUKM|dYDXCP|dCDX|dIAD|dUtOrBLW|erda 
082 00 001|222 
092    001|bKAT 
100 1  Katcher, Bruce Leslie,|d1953- 
245 13 An insider's guide to building a successful consulting 
       practice /|cBruce L. Katcher with Adam Snyder. 
264  1 New York :|bAMACOM,|c[2010] 
264  4 |c©2010 
300    xii, 6, 253 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Deciding which is best for you : employee, contractor, or 
       consultant -- Understanding the economic realities of 
       independent consulting -- Focusing your work on a specific
       problem or niche -- Choosing a business model -- 
       Establishing your credibility -- Developing and 
       implementing a marketing plan -- Marketing directly to 
       prospects -- Marketing your services through writing -- 
       Marketing your consulting through speaking -- Maintaining 
       your visibility -- Marketing your services through 
       networking -- Selling your consulting services -- Writing 
       proposals that lead to business -- Delivering tangible 
       results -- Make certain your recommendations are 
       implemented -- Maximizing the value of networking meetings
       -- Marketing even when you're busy -- Losing your 
       motivation -- Becoming lonely -- Diluting your business 
       model -- Charging too little -- Chasing prospects -- 
       Taking stock of what's working and what's not -- 
       Establishing a board of advisers -- Conducting research --
       Maintaining readiness to adapt to change. 
650  0 Business consultants. 
650  0 Consultants. 
650  0 Consulting firms|xManagement. 
650  0 New business enterprises|xManagement. 
650  0 Success in business. 
700 1  Snyder, Adam. 
Location Call No. Status
 95th Street Adult Nonfiction  001 KAT    AVAILABLE