| Description |
1 online resource (xix, 302 pages) : illustrations |
| Contents |
Gargantuan and growing : the digital economy -- Six damaging myths about social media -- Mindshift : from 'so what' to 'social' -- The high cost of social executive absenteeism -- Double jeopardy : why you can't not be there -- Professional development at the digital frontier -- Why you must own your digital and social media assets -- Set the bar : social media benchmarks -- Twitter : the global brain index -- Lock in LinkedIn : a new, global business lunch -- SlideShare : it's a pump class for PowerPoint -- Google Plus : your social rolodex -- Facebook : your new lounge -- Executive Ecosystem : curate, automate, bring it together. |
| Summary |
Building and maintaining networks has always been an important part of business. While networking for managers may still involve face-to-face relationships, today's strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media is an essential professional investment, and how to get moving on building your own professional platform online. This book shows you how to: nurture the right relationships online; formulate a strategy that will give you a constant global social media presence; share ideas and information online with key colleagues and clients; grow your online influence while maintaining a busy schedule; use key social media platforms including LinkedIn, Twitter and Google+; increase your visibility, showcase your reputation, and find new business. |
| Bibliography |
Includes bibliographical references. |
| Language |
English. |
| Subject |
Communication in management.
|
|
Businesspeople -- Social networks.
|
|
Business enterprises -- Computer networks.
|
|
Online social networks.
|
|
Communication en gestion. |
|
Gens d'affaires -- Réseaux sociaux. |
|
Entreprises -- Réseaux d'ordinateurs. |
|
Réseaux sociaux (Internet) |
|
Business enterprises -- Computer networks |
|
Businesspeople -- Social networks |
|
Communication in management |
|
Online social networks |
| Other Form: |
Print version: Kasian-Lew, Dionne. Social executive. Richmond, Victoria : Wiley, 2014 9780730312895 (OCoLC)871245966 |
| ISBN |
9780730312918 (electronic bk.) |
|
0730312917 (electronic bk.) |
|
9780730312901 (electronic bk.) |
|
0730312909 (electronic bk.) |
|
(paperback) |
|
(paperback) |
| Standard No. |
99960201637 |
|
More Resources