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Author Karrh, Jim, 1963- author.

Title The science of customer connections : manage your message to grow your business / Jim Karrh, PhD ; foreword by Dorie Clark.

Publication Info. Newburyport, MA : Career Press, 2019.
Location Call No. Status
 95th Street Adult Nonfiction  658.8 KAR    DUE 11-25-20
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Description xix, 204 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references (page 185-192) and index.
Summary "The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"-- Provided by publisher.
Subject Marketing.
Customer relations.
Marketing -- Management.
ISBN 9781632651532 (paperback)
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