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Author Karanovic, Jovana, author.

Title Who should price a gig? : successful platforms must balance economic considerations and power dynamics with providers and customers as they determine who sets prices / Jovana Karanovic, Elizabeth J. Altman, Carmelo Cennamo. [O'Reilly electronic resource]

Edition [First edition].
Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3195494~S1
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Description 1 online resource (9 pages) : illustrations
Note "Reprint #65115."
Bibliography Includes bibliographical references.
Summary One of the most consequential governance questions for platform operators is deciding who sets prices and what discretion other parties in the transaction have to alter them. Putting the locus of control primarily in the hands of the platform provider presents drawbacks but so does allowing other stakeholders to set prices, if prices set too high or too low limit participation on the platform. The authors advocate for a hybrid approach that shares some control.
Subject Multi-sided platform businesses.
Strategic planning.
Multi-sided platform businesses.
Strategic planning.
Added Author Altman, Elizabeth J., author.
Cennamo, Carmelo, author.
Standard No. 53863MIT65115
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