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LEADER 00000cam a2200949 i 4500
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049 INap
082 00 658.8/40951
082 00 658.8/40951|223
099 eBook O'Reilly for Public Libraries
100 1 Karam, Amy,|eauthor.
245 14 The China factor :|bleveraging emerging business
strategies to compete, grow, and win in the new global
economy /|cAmy Karam.|h[O'Reilly electronic resource]
264 1 Hoboken, New Jersey :|bJohn Wiley & Sons, Inc.,|c[2016]
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 0 Foreword Introduction Section I -- State Of Affairs
Chapter 1: The Art Of War ... And Money Chapter 2: East
And West -- The Current State Of Affairs Chapter 3: How
China Came Up The Ladder ... And So Quickly Chapter 4: The
West No Longer Rules Chapter 5:Introduction To The
Marketing Framework For Our Analysis Section II -- China
Applied Chapter 6: How The Chinese Do Business À La The
5p's -- A Brief Summary Chapter 7: Market Segmentation &
Target Market Selection + China's Market Penetration
Approach Chapter 8: China Product -> Solution & Innovation
Chapter 9: China Price Chapter 10: China Place --
Distribution Channels => Partnerships Chapter 11: China
Promotion => Customer Relationships & Culture Chapter 12:
China Politics -- The 5th P Section III -- The West
Chapter 13: Recommendations For The West & Application Of
The 5p's Chapter 14: West Product -> Solutions &
Innovation Chapter 15: West Price -> Value-Add: Be
Strategic, Think Scenarios Chapter 16: West Place =>
Partnerships (Channels To Market) Chapter 17: West
Promotion => Customer Relationships & Culture Chapter 18:
West Politics -- The Geo-Political Dimension Chapter 19:
Innovation Models -- West & East Chapter 20: West
Positioning Section IV Chapter 21: Frenemies -- If You
Can't Beat Them, Join Them: Case Studies Appendix A
Appendix B Notes Bibliography Acknowlegments Index
520 The Innovation of Globalization - proven strategies to
succeed and out-compete emerging competition Does your
company know how to compete effectively in the evolving
global business arena' What tactics must your company use
to overcome price discounting wars that cut into your
margins' What are the strategies your new rivals
incorporate that may prove more valuable to customers than
the superior products you offer' The China Factor equips
Western businesses with a practical framework for
competing successfully in today's ever-changing global
markets. Written by an expert in competitive strategy and
global market expansion, this book is packed with insights
gained through first-hand experience leading competitive
programs at a high-tech multinational corporation and
extensive research. When it comes to globalization, the
rules have changed-what was once nice-to-know is now need-
to-know, and this book lays it out in a clear, no-nonsense
style. Based on cases with over 50 countries, you will
learn why a premium product, though domestically
successful, may not be well received in foreign markets.
You'll also discover the critical factors that contribute
to success in both emerging and established markets.
Disruptive competitors are transformed from threats to
examples as you learn to recognize opportunities for re-
evaluation, and shift your strategy to stay ahead of the
curve. The economic rise of China and other new entrants
is challenging Western companies in new ways. This book
explains why, and provides actionable strategies for
success in any market.-Grow and maintain an Innovation
Advantage using 5 models -Learn from disruptors how to win
your emerging markets customers -Understand the power of
politics in business -Develop a deeper Culture IQ to
expand your customer base -Use a 5-part Strategic
Framework to formulate new sales tactics You're already
well-aware of the global threat to Western business, and
endless analysis only goes so far toward a solution. You
need to know how to respond, survive, and thrive, and just
how to regain the competitive edge. The truth is that
Western companies must change they way they do business,
and push innovation beyond the product and into every
aspect of every operation - they need to be innovative in
how they do business abroad. The China Factor provides a
clear action plan, and case studies from global leaders
like Cisco, Xiaomi, and Apple with insightful strategies
for changing and winning the game. Endorsements "The China
Factor is right on the mark. It addresses a real need, one
that very few others are tackling-the action that US and
other Western-based companies can take in response to the
China challenge. Global competitiveness is a huge problem
for the West and companies are ill-prepared. The China
Factor goes beyond what other books do, providing an
important, insightful, and practical prescription on how
companies can shift their strategy ..."--Ken Wilcox,
former CEO and chairman, current Chairman Emeritus,
Silicon Valley Bank "The China Factor's case studies and
practical resources make this book a must-read for any
corporation that wants to win globally, particularly as
innovation is being redefined."--SIMON KHALAF, SVP, Yahoo
Inc. "The China Factor provides a new strategic framework
and an essential set of marketing guidelines for Western
companies that have to compete or partner with Chinese
firms in oeCD countries, China or emerging market
countries."--DR. RAYMOND LEVITT, Kumagai Professor of
Engineering, and Director, Global Projects Center,
Stanford University "High tech
588 0 Print version record and CIP data provided by publisher.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Export marketing|zChina.
650 0 Export marketing|zWestern countries.
650 0 International business enterprises|zChina.
650 0 International business enterprises|zWestern countries.
650 0 Strategic planning.
650 0 Competition, International.
650 6 Entreprises multinationales|zChine.
650 6 Entreprises multinationales|zOccident.
650 6 Planification stratégique.
650 6 Concurrence internationale.
650 7 Commerce|2fast
650 7 Competition, International|2fast
650 7 Export marketing|2fast
650 7 International business enterprises|2fast
650 7 Strategic planning|2fast
651 0 Developing countries|xCommerce.
651 7 China|2fast
651 7 Developing countries|2fast
651 7 Western countries|2fast
776 08 |iPrint version:|aKaram, Amy.|tChina factor.|dHoboken, New
Jersey : John Wiley & Sons, Inc., [2016]|z9781119274018
|w(DLC) 2016011574
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781119274018/?ar
|zAvailable on O'Reilly for Public Libraries
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