| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
The Innovation of Globalization - proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena' What tactics must your company use to overcome price discounting wars that cut into your margins' What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer' The China Factor equips Western businesses with a practical framework for competing successfully in today's ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed-what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You'll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market.-Grow and maintain an Innovation Advantage using 5 models -Learn from disruptors how to win your emerging markets customers -Understand the power of politics in business -Develop a deeper Culture IQ to expand your customer base -Use a 5-part Strategic Framework to formulate new sales tactics You're already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation - they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. Endorsements "The China Factor is right on the mark. It addresses a real need, one that very few others are tackling-the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared. The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy ..."--Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank "The China Factor's case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined."--SIMON KHALAF, SVP, Yahoo Inc. "The China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in oeCD countries, China or emerging market countries."--DR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University "High tech |
| Contents |
Foreword Introduction Section I -- State Of Affairs Chapter 1: The Art Of War ... And Money Chapter 2: East And West -- The Current State Of Affairs Chapter 3: How China Came Up The Ladder ... And So Quickly Chapter 4: The West No Longer Rules Chapter 5:Introduction To The Marketing Framework For Our Analysis Section II -- China Applied Chapter 6: How The Chinese Do Business À La The 5p's -- A Brief Summary Chapter 7: Market Segmentation & Target Market Selection + China's Market Penetration Approach Chapter 8: China Product -> Solution & Innovation Chapter 9: China Price Chapter 10: China Place -- Distribution Channels => Partnerships Chapter 11: China Promotion => Customer Relationships & Culture Chapter 12: China Politics -- The 5th P Section III -- The West Chapter 13: Recommendations For The West & Application Of The 5p's Chapter 14: West Product -> Solutions & Innovation Chapter 15: West Price -> Value-Add: Be Strategic, Think Scenarios Chapter 16: West Place => Partnerships (Channels To Market) Chapter 17: West Promotion => Customer Relationships & Culture Chapter 18: West Politics -- The Geo-Political Dimension Chapter 19: Innovation Models -- West & East Chapter 20: West Positioning Section IV Chapter 21: Frenemies -- If You Can't Beat Them, Join Them: Case Studies Appendix A Appendix B Notes Bibliography Acknowlegments Index |
| Subject |
Export marketing -- China.
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Export marketing -- Western countries.
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International business enterprises -- China.
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International business enterprises -- Western countries.
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Strategic planning.
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Competition, International.
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Developing countries -- Commerce.
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Entreprises multinationales -- Chine. |
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Entreprises multinationales -- Occident. |
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Planification stratégique. |
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Concurrence internationale. |
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Commerce |
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Competition, International |
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Export marketing |
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International business enterprises |
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Strategic planning |
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China |
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Developing countries |
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Western countries |
| Other Form: |
Print version: Karam, Amy. China factor. Hoboken, New Jersey : John Wiley & Sons, Inc., [2016] 9781119274018 (DLC) 2016011574 |
| ISBN |
9781119274247 (epub) |
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1119274249 (epub) |
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9781119274148 (pdf) |
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1119274141 (pdf) |
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111927401X |
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9781119274018 |
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(cloth) |
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