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LEADER 00000cam a2200661 i 4500
003 OCoLC
005 20240129213017.0
006 m o d
007 cr unu||||||||
008 200831s2020 cau ob 001 0 eng d
019 1150156487|a1150159305|a1150230175|a1192969557|a1264757006
020 9781523086634
020 1523086637
020 9781523086627
020 1523086629
035 (OCoLC)1191844265|z(OCoLC)1150156487|z(OCoLC)1150159305
|z(OCoLC)1150230175|z(OCoLC)1192969557|z(OCoLC)1264757006
037 CL0501000138|bSafari Books Online
040 UMI|beng|erda|epn|cUMI|dOCLCF|dEBLCP|dYDX|dRECBK|dTOH|dSNK
|dUKAHL|dOCLCQ|dOCLCO|dOCLCQ|dOCLCO|dOCLCL
049 INap
082 04 658.8/27
082 04 658.8/27|223
099 eBook O'Reilly for Public Libraries
100 1 Jones, Carrie Melissa,|eauthor.
245 10 Building brand communities :|bhow organizations succeed by
creating belonging /|cCarrie Melissa Jones, Charles H.
Vogl.|h[O'Reilly electronic resource]
250 First edition.
264 1 Oakland, CA :|bBerrett-Koehler Publishers,|c[2020]
264 4 |c©2020
300 1 online resource (1 volume)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 0 Intro -- Title Page -- Copyright Page -- Dedication --
Preface -- Introduction -- Part 1: Brand Community
Foundations -- 1: Recognizing Community, Brand Community,
and Belonging -- 2: Supporting Organizational Goals --
Part 2: Building from the Beginning -- 3: Distinguishing
Community -- 4: Starting at the Beginning -- 5: Team
Selection -- 6: Growth Principles -- Part 3: Deeper Ideas
-- 7: Leaders' and Managers' Roles -- 8: Creating Shared
Experiences and Space -- 9: Content Strategy -- 10:
Motivation and Encouraging Participation -- 11:
Measurement and Metrics -- Last Word
505 8 Appendix A: Brand Goal Practices -- Innovation Community
Practices -- Talent Recruitment and Retention Recruitment
Practices -- Customer Retention Practices -- Marketing
Practices for Community -- Practices for a Support
Community -- Practices for Supporting Movement Communities
-- Appendix B: Worksheets -- Worksheet 1: Selecting
Founding Members -- Worksheet 2: Selecting and Training
Leaders -- Worksheet 3: Campfire Experiences -- Worksheet
4: Identify a Brand Community's Purpose -- Worksheet 5:
Encouraging Engagement -- Notes -- Glossary -- Further
Reading -- Acknowledgments -- Index
520 "An authentic brand community is more than just people
buying your product or working alongside one another. This
book articulates the critical roles of mutual concern,
common values, and shared experiences in creating fiercely
loyal customer and collaborator relationships"--|cProvided
by publisher
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Branding (Marketing)
650 0 Brand loyalty.
650 0 Customer relations.
650 6 Stratégie de marque.
650 6 Fidélité à une marque.
650 7 branding.|2aat
650 7 Brand loyalty|2fast
650 7 Branding (Marketing)|2fast
650 7 Customer relations|2fast
700 1 Vogl, Charles H.,|eauthor.
776 08 |iPrint version:|aJones, Carrie Melissa.|tBuilding brand
communities.|bFirst edition.|dOakland, CA : Berrett-
Koehler Publishers, [2020]|z9781523086610|w(DLC)
2019054295|w(OCoLC)1112905796
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781523086634/?ar
|zAvailable on O'Reilly for Public Libraries
938 Askews and Holts Library Services|bASKH|nAH36718806
938 Askews and Holts Library Services|bASKH|nAH37349324
938 ProQuest Ebook Central|bEBLB|nEBL6161546
938 Recorded Books, LLC|bRECE|nrbeEB00818335
938 YBP Library Services|bYANK|n301205715
938 YBP Library Services|bYANK|n16725846
994 92|bJFN