Title Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? / Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz. [O'Reilly electronic resource]

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[Massachusetts] : Massachusetts Institute of Technology, [2015]

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Bookmark link: https://library.naperville-lib.org:444/record=b3173376~S1

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Description	1 online resource (1 volume)
Note	"Reprint #56406."
	From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Bibliography	Includes bibliographical references.
Subject	Internet videos.
	Customer relations.
	Vidéos sur Internet.
	Customer relations
	Internet videos
Added Author	Pirouz, Raymond, 1969- author.
	Thomson, Matthew, author.
	Johnson, Allison R., author.

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