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Author Bakan, Joel.

Title Childhood under siege : how big business targets children [Hoopla electronic resource].

Edition Unabridged.
Publication Info. [United States] : Post Hypnotic Press, 2008.
Made available through hoopla
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Description 1 online resource (1 audio file (720 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Rebecca Jenkins.
Summary In Childhood Under Siege, Joel Bakan reveals the callous and widespread exploitation of children by profit-seeking corporations and society's failure to protect them. Focusing on the United States, Bakan looks at: how marketers target children to manipulate their vulnerable emotions, cultivate compulsive behavior, and addle their psyches with violence, sex, and obsessive consumerism; the dramatic increase in children's chronic health while corporations dump thousands of new chemicals in increasing amounts into the environment; the growing use of dangerous psychotropic drugs as pharmaceutical companies commandeer medical science, deploying dubious and often illegal marketing tactics to boost sales, etc. "As governments retreat from their previous roles of protecting children from harm at the hands of corporations," Bakan writes, "we, as a society, increasingly neglect children's needs, expose them to exploitation, and thus betray what we, as individuals, cherish most in our lives." Childhood Under Siege is a call to action to reverse these trends, and provides the necessary insights, information, and concrete proposals to do so.
System Details Mode of access: World Wide Web.
Subject Corporations -- Moral and ethical aspects.
Child consumers.
Target marketing.
Child welfare.
Added Author Jenkins, Rebecca. Narrator.
hoopla digital.
ISBN 9781927401231 (sound recording : hoopla Audio Book)
1927401232 (sound recording : hoopla Audio Book)
Music No. MWT11185962
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