LEADER 00000nim a22004335a 4500 003 MWT 005 20201102054105.1 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 201023s2020 xxunnn es i n eng d 020 9781469080260 (sound recording : hoopla Audio Book) 020 1469080265 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781469080260_180.jpeg 028 42 MWT13484214 037 13484214|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Jean-Baptiste, Annie. 245 10 Building for everyone :|bexpand your market with design practices from google's product inclusion team|h[Hoopla electronic resource] /|cAnnie Jean-Baptiste. 250 Unabridged. 264 1 [United States] :|bGildan Media,|c2020. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (7hr., 42 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 0 Narrated by Janina Edwards. 520 Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how?" How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that. This book makes publicly available for the first time the same inclusive design process used at Google to create user- centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team. 538 Mode of access: World Wide Web. 650 0 Business. 700 1 Edwards, Janina. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 13484214?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781469080260_180.jpeg