| Description |
1 online resource (x, 438 pages) : illustrations (chiefly color) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Bootcamp: The All-In-One Guide to Mastering OMCP Certification Standards, veteran digital media and marketing expert Greg Jarboe delivers an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee"-- Provided by publisher. |
| Subject |
Internet marketing.
|
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Marketing -- Data processing.
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Marketing sur Internet. |
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Marketing -- Informatique. |
|
Internet marketing |
|
Marketing -- Data processing |
| Added Author |
Bailey, Matt, 1969- author.
|
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Stebbins, Michael, 1971- author.
|
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Geddes, Brad, contributor.
|
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Krause, Kim, contributor.
|
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Krum, Cindy, contributor.
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Kaushik, Avinash, writer of foreword.
|
| Other Form: |
Print version: Jarboe, Greg, 1949- Digital marketing fundamentals First Edition. Hoboken, NJ : Wiley, [2023] 9781119894575 (DLC) 2022053833 |
| ISBN |
9781119894605 electronic book |
|
1119894603 electronic book |
|
1119894611 electronic book |
|
9781119894612 (electronic bk.) |
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paperback |
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