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082 04 658.8/720285/536
082 04 658.8/720285/536|222
099 eBook O’Reilly for Public Libraries
100 1 Jacobson, Howie.
245 10 Google AdWords for dummies /|cby Howie Jacobson.
|h[O'Reilly electronic resource]
250 2nd ed.
260 Hoboken, NJ :|bWiley Pub.,|c©2009.
300 1 online resource (xvi, 416 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 data file
490 1 For dummies
500 Includes index.
505 0 Google AdWordsTM FOR Dummies®, 2nd Edition; About the
Author; Dedication; Author's Acknowledgments; Contents at
a Glance; Table of Contents; Introduction; About This
Book; Conventions Used in This Book; What You Don't Have
to Read; Foolish Assumptions; How This Book Is Organized;
Icons Used in This Book; Where to Go from Here; Part I:
Becoming a Google Advertiser; Chapter 1: Profiting from
the Pay-Per-Click Revolution; Introducing AdWords; Where
and When the Ads Show; AdWords in the Total Google
Context; Pay Per Click: Your Online Gumball Machine.
505 8 The Direct Marketing Difference: Getting Your Prospects to
Do SomethingHow to Think Like Your Prospect; Chapter 2:
Setting Up Your AdWords Account; Opening a New AdWords
Account; Creating Your First Campaign; Managing Your
Account; Chapter 3: Managing Your AdWords Account; Running
Mission Control with the Campaign Management Tab; Part II:
Launching Your AdWords Campaign; Chapter 4: Discovering
Your Online Market; Assessing Market Profitability (Don't
Dive into an Empty Pool); Taking the Temperature of Your
Market -- Advanced Methods; Eavesdropping at the Watering
Hole.
505 8 Cutting Through the Clutter with PositioningChapter 5:
Choosing the Right Keywords; Decoding Keywords to Read
Your Prospects' Minds; Mastering the Three Positive
Keyword Formats; Researching Keywords: Strategies and
Tools; Finding Sneaky Variations for Fun and Profit;
Sorting Keywords into Ad Groups; Deploying Negative
Keywords; Adding, Deleting, and Editing Keywords; Chapter
6: Writing Magnetic Ads; Understanding the Three Goals of
Your Ad; Tuning Your Ad to the Keyword; Marching to a
Different Drummer; Motivating Action in Four Lines;
Sending Out a Call to Action.
505 8 Mastering the Medium and Voice at Haiku U. Naming Your
Online Store Effectively; Wielding "Black Belt" Techniques
for Hyper-Competitive Markets; Following Google's Text-Ad
Guidelines; Exploring the Other Ad Formats; Part III:
Managing Your AdWords Campaigns; Chapter 7: Deciding Where
and When to Show Your Ads; Getting the Most Out of Your
Campaigns; Bidding Smart; Chapter 8: Improving Your
Campaigns through Keyword Management; Nurturing,
Relocating, and Firing Keywords; Resuscitating Poor-
Quality Keywords; Managing the 80/20 Way; Chapter 9:
Getting It Done with AdWords Tools.
505 8 Improving Your Campaigns with the Optimizer ToolsGetting
Feedback from Google with the Ad Performance Tools;
Website Optimizer; AdWords Editor; Part IV: Converting
Clicks to Clink; Chapter 10: Giving Your Customer a Soft
Landing on Your Web Site; Making Your Visitor Shout
"That's for Me!"; Defining the Most Desirable Action for
the Landing Page; Selling the Most Desirable Action;
Chapter 11: Following Up with Your Prospects; Overcoming
Your Prospects' Miniscule Online Attention Span; Spinning
a Web with an Opt-In; How to "Bribe" Your Prospects to Opt
In.
520 "Learn to: use the new free tools included in AdWords;
work with the new interface and use website optimizer;
manage your account with AdWords editor."--Cover page [1]
Presents strategies for writing a successful Internet
marketing campaign using Google AdWords
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
630 00 Google AdWords.
630 00 Google.
630 07 Google AdWords.|2blmlsh
630 07 Google.|2blmlsh
630 07 Google|2fast
630 07 Google AdWords|2fast
630 07 Google AdWords.|2sears
650 0 Internet marketing.
650 0 Internet advertising.
650 6 Marketing sur Internet.
650 6 Publicité sur Internet.
650 7 Internet advertising|2fast
650 7 Internet marketing|2fast
776 08 |iPrint version:|aJacobson, Howie.|tGoogle AdWords for
dummies.|b2nd ed.|dHoboken, NJ : Wiley Pub., ©2009
|z0470455772|w(DLC) 2009929466|w(OCoLC)435772823
830 0 --For dummies.
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780470455777/?ar
|zAvailable on O’Reilly for Public Libraries
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