| Description |
1 online resource (xvi, 416 pages) : illustrations |
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data file |
| Series |
For dummies |
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--For dummies.
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| Note |
Includes index. |
| Summary |
"Learn to: use the new free tools included in AdWords; work with the new interface and use website optimizer; manage your account with AdWords editor."--Cover page [1] Presents strategies for writing a successful Internet marketing campaign using Google AdWords |
| Contents |
Google AdWordsTM FOR Dummies®, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Becoming a Google Advertiser; Chapter 1: Profiting from the Pay-Per-Click Revolution; Introducing AdWords; Where and When the Ads Show; AdWords in the Total Google Context; Pay Per Click: Your Online Gumball Machine. |
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The Direct Marketing Difference: Getting Your Prospects to Do SomethingHow to Think Like Your Prospect; Chapter 2: Setting Up Your AdWords Account; Opening a New AdWords Account; Creating Your First Campaign; Managing Your Account; Chapter 3: Managing Your AdWords Account; Running Mission Control with the Campaign Management Tab; Part II: Launching Your AdWords Campaign; Chapter 4: Discovering Your Online Market; Assessing Market Profitability (Don't Dive into an Empty Pool); Taking the Temperature of Your Market -- Advanced Methods; Eavesdropping at the Watering Hole. |
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Cutting Through the Clutter with PositioningChapter 5: Choosing the Right Keywords; Decoding Keywords to Read Your Prospects' Minds; Mastering the Three Positive Keyword Formats; Researching Keywords: Strategies and Tools; Finding Sneaky Variations for Fun and Profit; Sorting Keywords into Ad Groups; Deploying Negative Keywords; Adding, Deleting, and Editing Keywords; Chapter 6: Writing Magnetic Ads; Understanding the Three Goals of Your Ad; Tuning Your Ad to the Keyword; Marching to a Different Drummer; Motivating Action in Four Lines; Sending Out a Call to Action. |
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Mastering the Medium and Voice at Haiku U. Naming Your Online Store Effectively; Wielding "Black Belt" Techniques for Hyper-Competitive Markets; Following Google's Text-Ad Guidelines; Exploring the Other Ad Formats; Part III: Managing Your AdWords Campaigns; Chapter 7: Deciding Where and When to Show Your Ads; Getting the Most Out of Your Campaigns; Bidding Smart; Chapter 8: Improving Your Campaigns through Keyword Management; Nurturing, Relocating, and Firing Keywords; Resuscitating Poor-Quality Keywords; Managing the 80/20 Way; Chapter 9: Getting It Done with AdWords Tools. |
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Improving Your Campaigns with the Optimizer ToolsGetting Feedback from Google with the Ad Performance Tools; Website Optimizer; AdWords Editor; Part IV: Converting Clicks to Clink; Chapter 10: Giving Your Customer a Soft Landing on Your Web Site; Making Your Visitor Shout "That's for Me!"; Defining the Most Desirable Action for the Landing Page; Selling the Most Desirable Action; Chapter 11: Following Up with Your Prospects; Overcoming Your Prospects' Miniscule Online Attention Span; Spinning a Web with an Opt-In; How to "Bribe" Your Prospects to Opt In. |
| Subject |
Google AdWords.
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Google.
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Google AdWords. |
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Google. |
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Google |
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Google AdWords |
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Google AdWords. |
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Internet marketing.
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Internet advertising.
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Marketing sur Internet. |
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Publicité sur Internet. |
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Internet advertising |
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Internet marketing |
| Other Form: |
Print version: Jacobson, Howie. Google AdWords for dummies. 2nd ed. Hoboken, NJ : Wiley Pub., ©2009 0470455772 (DLC) 2009929466 (OCoLC)435772823 |
| ISBN |
9780470539996 (electronic bk. ; Adobe Digital Editions) |
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0470539992 (electronic bk. ; Adobe Digital Editions) |
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9780470540015 (electronic bk. ; Adobe Digital Editions) |
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047054001X (electronic bk. ; Adobe Digital Editions) |
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9780470540008 (electronic bk. ; Mobipocket Reader) |
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0470540001 (electronic bk. ; Mobipocket Reader) |
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9781118051726 (electronic bk.) |
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1118051726 (electronic bk.) |
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(pbk.) |
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