| Description |
1 online resource (1 audio file (3hr., 38 min.)) : digital. |
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digital digital recording rda |
|
data file rda |
| Series |
Your coach in a box.
|
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Bernadette Jiwa. |
| Summary |
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Marketing.
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Branding (Marketing)
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| Added Author |
Jiwa, Bernadette.
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hoopla digital.
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| ISBN |
9781469026909 (sound recording : hoopla Audio Book) |
|
1469026902 (sound recording : hoopla Audio Book) |
| Music No. |
MWT11212753 |
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