| Description |
1 online resource (xvi, 152 pages) : illustrations |
|
text file |
|
PDF |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction to Design Thinking -- The Role of Research in Design Thinking -- Designing a Business Strategy -- Designing Live Customer Experiences -- Designing Digital Customer Experiences -- Designing Services and Service Delivery -- Designing Marketing -- Designing for Change -- Designing for Growth -- Case Studies -- Metrics for Design Thinking -- Glossary of Design Thinking Jargon -- Resources. |
| Summary |
This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern and elsewhere. |
| Subject |
Management.
|
|
Small business.
|
|
Gestion. |
|
management. |
|
Management |
|
Small business |
| Indexed Term |
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
|
Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
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Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Other Form: |
Print version: Ingle, Beverly Rudkin. Design thinking for entrepreneurs and small businesses. Berkeley : Apress, 2013 1430261811 (OCoLC)867602176 |
| ISBN |
9781430261827 (electronic bk.) |
|
143026182X (electronic bk.) |
| Standard No. |
10.1007/978-1-4302-6182-7 doi |
|
10.1007/978-1-4302-6 |
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