| Description |
1 online resource (xxi, 250 pages) : illustrations (black and white) |
| Note |
Includes index. |
| Summary |
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations."--Provided by publisher. |
| Bibliography |
Includes bibliographical references at the end of each chapters and index. |
| Contents |
Part Section I The Case for Greener Products -- chapter 1 Introduction / Virginia Miller -- chapter 2 Market Drivers for Greener Products -- chapter 3 Regulatory Drivers for Greener Products -- part Section II Making Greener Products -- chapter 4 Greener Product Design Examples -- chapter 5 Advancement and Applications of the Framework for Greener Products / Alan Spray, Andrea Smerek, Chris Peterson, Doug Lockwood, James Fava, John Heckman, and Lauren Bromfield -- chapter 6 Valuing Natural Capital. by Libby Bernick with contributions from James Richens and Sarah Aird -- part Section III Marketing Greener Products -- chapter 7 Green Marketing -- chapter 8 Marketing Green: Best Practices from OgilvyEarth / John Jowers -- chapter 9 Aspects of Green Marketing -- chapter 10 Best Practices and Conclusions. |
| Subject |
Green marketing.
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Green products.
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Marketing vert. |
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Produits écologiques. |
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Green marketing |
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Green products |
| Other Form: |
Print version: 9781315229188 9781351858335 |
| ISBN |
9781315229188 (electronic bk.) |
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1315229188 (electronic bk.) |
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9781351858328 (ePub ebook) |
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1351858327 (ePub ebook) |
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9781351858335 (PDF ebook) |
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9781351858311 (Mobipocket ebook) |
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1351858319 (Mobipocket ebook) |
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1351858335 (e-book) |
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(hardcover) |
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(hardcover) |
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(paperback) |
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(paperback) |
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