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100 1  Iannuzzi, Al.|0http://id.loc.gov/authorities/names/
       n2001114053 
245 10 Greener products :|bthe making and marketing of 
       sustainable brands /|cAl Iannuzzi.|h[O'Reilly electronic 
       resource] 
260    Boca Raton :|bCRC Press,|c©2012. 
300    1 online resource (xvii, 191 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    data file|2rda 
500    "A CRC title." 
504    Includes bibliographical references and index. 
505 0  Section 1. The case for greener products -- section 2. 
       Making greener products -- section 3. Green marketing. 
520    As the global demand for natural and organic products 
       continues to grow, making and marketing greener products 
       is becoming an imperative. The old stereotype of green 
       products' sub-par performance has been shattered as large 
       multinational corporations prove that you can develop and 
       win in the marketplace with a naturals-based product 
       platform. And the pull for sustainably minded products is 
       not limited to consumer marketing--business-to-business 
       marketing of greener products has also increased due to 
       customer demand from all business sectors. The Case for 
       Greener Products Making a compelling bu. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition (EZproxy Access) 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Green marketing.|0http://id.loc.gov/authorities/subjects/
       sh91005372 
650  0 Green products.|0http://id.loc.gov/authorities/subjects/
       sh93006705 
650  7 BUSINESS & ECONOMICS|xGreen Business.|2bisacsh 
650  7 Green marketing.|2fast|0(OCoLC)fst00947617 
650  7 Green products.|2fast|0(OCoLC)fst00947633 
655  0 Electronic books. 
655  4 Electronic books. 
776 08 |iPrint version:|aIannuzzi, Al.|tGreener products.|dBoca 
       Raton : CRC Press, ©2012|z9781439854310|w(DLC)  2011038752
       |w(OCoLC)758646779 
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