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Author Iannuzzi, Al. http://id.loc.gov/authorities/names/n2001114053

Title Greener products : the making and marketing of sustainable brands / Al Iannuzzi. [O'Reilly electronic resource]

Imprint Boca Raton : CRC Press, ©2012.
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Description 1 online resource (xvii, 191 pages) : illustrations
data file rda
Note "A CRC title."
Bibliography Includes bibliographical references and index.
Contents Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
Summary As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.
Subject Green marketing. http://id.loc.gov/authorities/subjects/sh91005372
Green products. http://id.loc.gov/authorities/subjects/sh93006705
BUSINESS & ECONOMICS -- Green Business.
Green marketing. (OCoLC)fst00947617
Green products. (OCoLC)fst00947633
Genre Electronic books.
Electronic books.
Other Form: Print version: Iannuzzi, Al. Greener products. Boca Raton : CRC Press, ©2012 9781439854310 (DLC) 2011038752 (OCoLC)758646779
ISBN 9781439854990 (electronic bk.)
1439854998 (electronic bk.)
1283437309
9781283437301
6613437301
9786613437303
Standard No. 9786613437303
10.1201/b11276 doi
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