| Description |
1 online resource (xvii, 191 pages) : illustrations |
|
data file rda |
| Note |
"A CRC title." |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing. |
| Summary |
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu. |
| Subject |
Green marketing.
|
|
Green products.
|
|
Marketing vert. |
|
Produits écologiques. |
|
Green marketing |
|
Green products |
| Other Form: |
Print version: Iannuzzi, Al. Greener products. Boca Raton : CRC Press, ©2012 9781439854310 (DLC) 2011038752 (OCoLC)758646779 |
| ISBN |
9781439854990 (electronic bk.) |
|
1439854998 (electronic bk.) |
|
1283437309 |
|
9781283437301 |
|
6613437301 |
|
9786613437303 |
|
(hbk.) |
|
(hbk.) |
| Standard No. |
9786613437303 |
|
10.1201/b11276 doi |
|
More Resources