Description |
xiv, 392 pages : illustrations ; 24 cm + 1 DVD-ROM (4 3/4 in.) |
Series |
--For dummies.
|
Note |
Includes index. |
Summary |
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. |
Contents |
Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens. |
Subject |
Marketing research.
|
Added Author |
Sierra, Jeremy J.
|
ISBN |
9780470520680 (pbk.) |
|
047052068X (pbk.) |
|