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020    9781469027722 (sound recording : hoopla Audio Book) 
020    1469027720 (sound recording : hoopla Audio Book) 
028 42 MWT11212680 
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040    Midwest 
082 04 006.7 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Werbach, Kevin,|eauthor. 
245 10 For the win:|bhow game thnking can revolutionize your 
       business|h[Hoopla electronic resource] /|cKevin Werbach, 
       Dan Hunter. 
250    Unabridged. 
260    [United States] :|bGildan Audio :|bMade available through 
300    1 online resource (1 audio file (180 min.)) :|bdigital. 
506    Digital content provided by hoopla. 
511 1  Read by Walter Dixon. 
520    Take your business to the next level-for the win. Millions
       flock to their computers, consoles, mobile phones, tablets,
       and social networks each day to play World of Warcraft, 
       Farmville, Scrabble, and countless other games, generating
       billions in sales each year. The careful and skillful 
       construction of these games is built on decades of 
       research into human motivation and psychology: A well-
       designed game goes right to the motivational heart of the 
       human psyche. In For the Win, authors Kevin Werbach and 
       Dan Hunter argue persuasively that gamemakers need not be 
       the only ones benefiting from game design. Werbach and 
       Hunter are lawyers and World of Warcraft players who 
       created the world's first course on gamification at the 
       Wharton School. In their audiobook, they reveal how game 
       thinking-addressing problems like a game designer-can 
       motivate employees and customers and create engaging 
       experiences that can transform your business. For the Win 
       reveals how a wide range of companies are successfully 
       using game thinking. It also offers an explanation of when
       gamifying makes the most sense and a 6-step framework for 
       using games for marketing, productivity enhancement, 
       innovation, employee motivation, customer engagement, and 
       more. In this illuminating guide, Werbach and Hunter 
       reveal how game thinking can yield winning solutions to 
       real-world business problems. Let the games begin! Gildan 
       Media is proud to bring you another Wharton Digital Press 
       Audiobook. These notable audiobooks contain the essential 
       tools that can be applied to every facet of your career. 
538    Mode of access: World Wide Web. 
650  0 Success in business.|vSound recordings. 
650  0 Games|xPsychological aspects.|vSound recordings. 
650  0 Incentives in industry.|vSound recordings. 
700 1  Hunter, Dan,|d1966-|eauthor. 
700 1  Dixon, Walter,|enarrator. 
710 2  hoopla digital. 
856 40 |u|zInstantly 
       available on hoopla.