| Description |
194 pages ; 21 cm |
| Contents |
The Hawke method -- The marketing tripod -- Filling the funnel -- Choosing the right advertising channels -- Word-of-mouth -- Partnerships -- Press relations -- Nurturing 101 -- Converting customers -- Increasing lifetime value -- Tools & tactics -- Do you trust me? -- Third-party validation -- Brand -- The future of marketing. |
| Summary |
"Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. From fledgling students to seasoned industry veterans, anyone can gain from the shrewd strategies in The Hawke Method. And use them to fly above the competition." -- Publisher's description. |
| Subject |
Marketing.
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Branding (Marketing)
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Internet marketing.
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Social marketing.
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Target marketing.
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Success in business.
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| Added Title |
3 principles of marketing that made over 3,000 brands soar |
| ISBN |
9781631957017 (paperback) |
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1631957015 (paperback) |
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