| Description |
1 online resource (10 pages) |
|
text file |
|
12.99 |
| Summary |
This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group. |
| Subject |
Small business.
|
|
Relationship marketing.
|
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Marketing relationnel. |
|
Relationship marketing |
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Small business |
| Added Author |
Hu, Jianli, author.
|
|
Mao, Olivia Congbo, author.
|
|
O'Reilly for Higher Education (Firm), distributor.
|
|
Safari, an O'Reilly Media Company.
|
| ISBN |
9780133758221 |
|
0133758222 |
| Standard No. |
9780133758221 |
|
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