| Description |
1 online resource (xxi, 241 pages) : illustrations |
|
text file |
|
PDF |
| Contents |
The Evolution of CRM; Microsoft CRM in the Market; Planning Your CRM Initiative; Initiating and Executing a CRM Phase; Configuration Guidelines for Core Functionality; Avoiding the Doldrums; Opportunities to Expand the Value of CRM. |
| Summary |
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project. The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates Microsoft CRM best practices for design, co. |
| Subject |
Microsoft CRM.
|
|
Microsoft CRM. |
|
Microsoft CRM |
|
Customer relations -- Data processing.
|
|
Relationship marketing.
|
|
Marketing relationnel. |
|
Customer relations -- Data processing |
|
Relationship marketing |
| Added Author |
Yetter, Aaron. Author.
|
|
Hostetler, Hoss. Author.
|
|
Johnston, Chris. Reviewer.
|
| Added Title |
Microsoft Dynamics CRM 4.0 |
| Other Form: |
Print version: Mathena, Justin. Success with Microsoft Dynamics CRM 4.0. Berkeley, CA : Apress, ©2009 1430216042 9781430216049 (DLC) 2009278503 (OCoLC)243543892 |
| ISBN |
9781430216056 (e-book) |
|
1430216050 (e-book) |
|
1282000713 |
|
9781282000711 |
|
(Paper) |
| Standard No. |
10.1007/978-1-4302-1605-6. doi |
|
9786612000713 |
|
More Resources