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1 online resource |
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text file |
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PDF |
| Contents |
Contents -- About the Author -- Preface -- Acknowledgments -- Introduction -- Part I: Introducing Growth in Global Markets -- Chapter 1: Growth in Global Markets -- The Benefits of Global Market Growth -- The Benefits of Economic Growth -- Environmental Forces That Make International Business Different -- Chapter 2: Determining Your Role in Global Markets -- Consider the Profit Potential of International Expansion -- Step 1. Estimate Future Revenue -- Step 2. Estimate Your Variable Costs -- Step 3. Estimate Your Fixed Costs |
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Step 4. Calculate Your Gross Profit MarginRules and Regulations to Consider Before Getting Started -- Exporting -- Contracts for the Sale of Goods -- Global Growth Plans and Strategies -- Exporting -- Turn-key Projects -- Licensing -- Franchising -- Contract Manufacturing -- Joint Venture -- Wholly Owned Subsidiary -- Global Growth and Organization Design -- Part II: Identifying Your Target Marketand Finding Customers -- Chapter 3: Look at Global Marketing -- Understanding Types of Markets -- Identifying Your Target Market |
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Global Marketing: Leveraging Product Development Strategy That Lands International CustomersPricing Your Products and Services -- Promoting Your Products and Services -- Advertising -- Public Relations -- Personal Selling -- Direct Marketing -- Positioning -- Finding Your Global Customers -- Hereâ#x80;#x99;s a Quick Way to Understand Distribution and Carve Out a Strategy -- Chapter 4: Researching Global Markets -- Emerging Markets -- Africa -- Brazil -- Chile -- Peru -- Canada and Mexico -- Germany -- Poland -- Asia |
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Chapter 5: Making Contacts and Finding CustomersU. S. Government Sources -- State and Local Government Sources -- Non-Government Sources -- Part III: Negotiating Around the World -- Chapter 6: What Makes Global Negotiations Different -- Develop Cultural Awareness before Negotiating -- Communicating in the Global Marketplace -- Chapter 7: Doing Business Around the World -- Doing Business with North Americans -- North American Languages and Demographics -- Doing Business with South Americans -- South American Languages and Demographics |
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Doing Business with Asians and OceaniaAsian/Oceania Language and Demographics -- Selected Pacific Basin Countries -- Doing Business with Europeans -- European Languages and Demographics -- Western Europe -- Central Europe -- Northern Europe -- Southeastern Europe -- East Europe/Eurasia -- Doing Business with Middle Easterners -- Middle East Languages and Demographics -- Doing Business with Africans -- African Languages and Demographics -- West Africa -- West Central Africa -- North Africa -- East Africa -- Southern Africa |
| Summary |
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets. Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs--roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented--and what business is not?--you should grow global markets as an important strategic option allowing you to: Reach new customers/markets with little or no competition Reduce dependence on a limited number of major customers Even out business cycle-related demand fluctuations Extend the life of niche products to new markets Develop a global network of contacts and partners that improves their offerings to established customers What You'll Learn: Determine your role in global markets Identify target markets and find customers Negotiate around the world Complete the transaction and understand international trade procedures and regulations Understand the keys to global market growth Follow sample forms and sales proposals. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Economic development.
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Marketing.
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Marketing |
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Développement économique. |
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Marketing. |
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economic development. |
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marketing. |
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Business strategy. |
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Small businesses & self-employed. |
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Distributive industries. |
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Corporate finance. |
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Market research. |
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Economic development |
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Marketing |
| Other Form: |
Printed edition: 9781484231135 |
| ISBN |
9781484231142 (electronic bk.) |
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1484231147 (electronic bk.) |
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1484231139 |
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9781484231135 |
| Standard No. |
9781484231135 |
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10.1007/978-1-4842-3114-2 doi |
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10.1007/978-1-4842-3 |
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