| Description |
1 online resource (1 volume) : illustrations |
| Note |
Includes index. |
| Contents |
About the author -- Acknowledgements -- Foreword -- Aretail truths -- Some things never change -- Getting technology to work for you -- Understanding your demographics -- Starting to use social media and PR -- Presenting products andservices online -- The checkout journey -- Make your brand your customers -- Deep dive : global payment alternatives -- Expert commentary : expanding internationally -- Inventory management -- Delivery delight -- Beefing up security -- Hall of fame. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. Discover how to grow your online business for short, medium and long term growth Find out how to acquire, retain and understand your customers Use cost-effective sales, marketing and social media to build revenue and profile Understand how to shape the customer journey and co. |
| Subject |
Internet marketing.
|
|
Customer relations.
|
|
Success in business.
|
|
Marketing sur Internet. |
|
Succès dans les affaires. |
|
Customer relations |
|
Internet marketing |
|
Success in business |
| Added Title |
Experts' guide to making your business more successful and profitable online |
| Other Form: |
Online version: Holloman, Christer. How to sell online. 1 Edition. New York : Pearson Education, 2016 9781292148427 (DLC) 2016034325 |
|
Print version: Holloman, Christer. How to sell online. First edition. Harlow, England : Pearson, 2016 9781292148403 1292148403 (DLC) 2016032743 (OCoLC)953980001 |
| ISBN |
9781292148427 |
|
129214842X |
|
1292148403 |
|
9781292148403 |
|
9781292148410 (electronic bk.) |
|
1292148411 (electronic bk.) |
|
More Resources