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Author Holloman, Christer, author.

Title How to sell online : the experts' guide to making your business more successful and profitable online / Christer Holloman.

Edition First edition.
Publication Info. Harlow, England ; New York : Pearson, 2016.
Bookmark link: https://library.naperville-lib.org:444/record=b1790404~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.872 HOL    DUE 05-13-24
 Naper Blvd. Adult Nonfiction  658.872 HOL    AVAILABLE
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Description xxi, 292 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Retail truths -- Some things never change -- Getting technology to work for you -- Attracting more customers -- Understanding your demographics -- Starting to use social media and PR -- Selling more -- Presenting products and services online -- The checkout journey -- Surprising customer servixe -- Make your brand your customers' -- Deep dive: global payment alternatives -- Key opportunities in the coming year -- Expert commentary: expanding internationally -- Inventory management -- Delivery delight -- Beefing up security.
Subject Internet marketing.
Customer relations.
Success in business.
ISBN 9781292148403 (pbk.)
1292148403 (pbk.)
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