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Author Hollihan, Keith.

Title Espn the company. The Story and Lessons Behind the Most Fanatical Brand in Sports [Hoopla electronic resource] / Keith Hollihan and Anthony F. Smith.

Edition Unabridged.
Publication Info. [United States] : Gildan Media, 2020.
Made available through hoopla
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Description 1 online resource (1 audio file (8hr., 18 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by L. J. Ganser.
Summary So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, youre going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company. Readers will learn about: The engaging beginning of ESPN- from underated startup to major industry player The strength of the sports-fanatic corporate culture at ESPN. Innovative leadership that blurs the lines between work and play. Expansion of the brand Insider stories This book explores the dedication to excellence, and most importantly sports, that makes ESPN a success.
System Details Mode of access: World Wide Web.
Subject Business
Genre Audiobooks
Added Author Ganser, L. J..
hoopla digital.
ISBN 9781663704085 (sound recording : hoopla Audio Book)
1663704082 (sound recording : hoopla Audio Book)
Music No. MWT13752005
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