| Description |
1 online resource (6 pages) |
| Note |
"Reprint 64332." |
| Bibliography |
Includes bibliographical references. |
| Summary |
Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' broader adoption and customer satisfaction. Based on their research, the authors recommend ways that smart-product companies can increase consumers' sense of control and autonomy when using smart technology. |
| Subject |
Technological innovations -- Marketing.
|
|
Technological innovations -- Marketing |
| Added Author |
Görgen, Jonas, author.
|
|
Bellis, Emanuel de, author.
|
|
Hofstetter, Reto, author.
|
|
Puntoni, Stefano, author.
|
| Standard No. |
53863MIT64332 |
|
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